Write a 500 word Market Research Brief from behalf of a company of Essay

Write a 500 word Market Research Brief from behalf of a company of your choice. The brief can be developed on any kind of problem the company has or may have - Essay Example He is known to push people to accomplish goals and objectives more than they thought they could achieve. He also stretched the possibilities of hardware and software design that yielded revolutionary products of which we enjoy today that often drove his people nuts(time). He was known to become rude, [slave driver at times], unreasonable, fickle, arrogant and even took credit for other’s ideas. But despite these seeming weaknesses, Job’s leadership have undeniably drove the company from near bankruptcy to become one of the most envied companies in the world. This management style of Steve Jobs however is no longer emphasized in the present leadership of Apple. Being such, Apple is bound to have problems without a leadership that is driven to innovate because such leadership and organizational discipline that was instilled by Steve Jobs was the main factor that drove the company to excellence that produced radical innovation. Its new CEO Tim Cook did not have the same drive towards excellence nor have the genius of Jobs to think of revolutionary products that would shake the industry. And due to this shortcoming, he is more predisposed towards what he calls as â€Å"incrementalism† which is essentially just to make things better what Steve Jobs already did. And this new leadership is dangerous to the company because it is one of the management traps that lead a company into a downfall. This is the management leadership trap that Robert Schaeffer articulated in the article â€Å"Mistakes Leaders Keep Making† of failing to pu sh for significant improvement for fear that people are already overwhelmed (2010). As a result, Apple is no longer growing and its former competitive edge of being radically innovative is no longer there. In an industry where change happens at a dizzying pace and products become obsolete overnight, doing the same thing even better is problematic because it